Brand Identity品牌视觉
Packaging包装
Creative Direction艺术指导

随机焦虑珠宝品牌在成立第4年的时候,  迎来了第二次视觉升级。

我们在这次的合作中,  尝试去除他们过往专注于街头文化的品牌印记,  建立一个全新态度的潮流配饰品牌。尝试用看似无规则及大量信息编排的方法, 去促成随机焦虑的直观感受。在大面积无规则的信息的情况下建立有效的网格系统, 形成品牌识别。我们在服务中,  触及了品牌的方方面面, 如产品造型、模特艺术指导、包装设计、淘宝店铺等设计工作。
这次的设计工作中,  最大的难点是在于如何将信息编排的随机模式,  实现可长期使用的网格计算公式。

In the fourth year since its founding, the jewelry brand "Random Anxiety" underwent its second visual upgrade.
In this collaboration, we aimed to remove their previous brand identity focused on street culture and establish a new attitude for a trendy accessories brand.
We attempted to create an intuitive sense of random anxiety by using seemingly chaotic and information-dense arrangements. By establishing an effective grid system amidst a vast amount of irregular information, we formed a brand identity.
Our services touched upon all aspects of the brand, including product styling, model art direction, packaging design, and the design of their Taobao store.
The greatest challenge in this design work was how to turn the random patterns of information arrangement into a grid algorithm and specific formulas.

360° Award Shortlist 年度商业品牌 2024
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Press - The-Brand Identity 2026