POCKATT
Pockatt is a clothing brand that redefines the concept of pets and people going out together.
重新定义宠物和人一同外出为理念的服饰品牌。
Pockatt
深圳
2024
深圳
2024
POCKATT 创始人是一位关爱宠物的服装设计师，她洞察到市场中，宠物与人一同出门的场景产品不够丰富，除了单一的牵引绳之外，无其余可穿戴的设备，这让小型的宠物出门，往往成为了用户的负担。所以Pockatt 即将面市的产品都是基于穿戴组合以及人宠可直接出行的服饰与产品，目前产品已到了最终测试的阶段。
在形象的创建上，我们建立用了从大到小的体量关系，来表达产品的未来的定义方向和传播符号，同时可变量的口袋符号与品牌名Pockatt进行直接呼应，从而达到品牌的目的，也是就是重新定义宠物和人一同外出的理念。
The founder of POCKATT is a pet-loving fashion designer who noticed that the market lacks a diverse range of products for pets and their owners to use together when going out. Apart from the single option of leashes, there are no other wearable devices, making it a burden for owners to take small pets outside. Therefore, the upcoming products from Pockatt are based on wearable combinations and apparel that allow humans and pets to go out together directly. Currently, the products have reached the final testing stage.
In terms of brand imagery, we established a size hierarchy from large to small to represent the future direction and communication symbols of our products. The variable pocket symbol directly echoes the brand name Pockatt, achieving the brand's goal of redefining the concept of pets and humans going out together.
在形象的创建上，我们建立用了从大到小的体量关系，来表达产品的未来的定义方向和传播符号，同时可变量的口袋符号与品牌名Pockatt进行直接呼应，从而达到品牌的目的，也是就是重新定义宠物和人一同外出的理念。
The founder of POCKATT is a pet-loving fashion designer who noticed that the market lacks a diverse range of products for pets and their owners to use together when going out. Apart from the single option of leashes, there are no other wearable devices, making it a burden for owners to take small pets outside. Therefore, the upcoming products from Pockatt are based on wearable combinations and apparel that allow humans and pets to go out together directly. Currently, the products have reached the final testing stage.
In terms of brand imagery, we established a size hierarchy from large to small to represent the future direction and communication symbols of our products. The variable pocket symbol directly echoes the brand name Pockatt, achieving the brand's goal of redefining the concept of pets and humans going out together.