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WAKENING

W是一个攀升的几何, 5源点与5个栏位塑造秩序与平衡。在运动轨迹中, 找到自己的切线, 极值与收敛。
W is an ascending geometry, where five grid points and five column layouts forge order and balance. Along the trajectory of motion, discover its tangent, extrema, and convergence.
山上见。
Awake the Altitude.

Brand Identity品牌视觉Packaging包装E-Commerce Design电商视觉
Creative Direction艺术指导Strategy 品牌策略
AD/CD: Yimin Zhao｜Jianwen Cui
D: Jianwen Cui｜Yimin Zhao｜BBLW
ST:  Yimin Zhao 
3D: BBLW
PT: Junhao






WAKENING





中国, 广东, 深圳
2025






Pentawards Gold Award 2025

Brand Identity品牌视觉 Packaging包装E-Commerce Design电商视觉
Creative Direction艺术指导Strategy 品牌策略
WAKENING
冰雪纪
2025
W是一个攀升的几何, 5源点与5个栏位塑造秩序与平衡。在运动轨迹中, 找到自己的切线, 极值与收敛。W is an ascending geometry, where five grid points and five column layouts forge order and balance. Along the trajectory of motion, discover its tangent, extrema, and convergence.

山上见。
Awake the Altitude.
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