MERRYCHENG

为服装品牌美力城制定了一套可循环计算的电商网格系统规范, 贴合国内电商平台日常频次极高的设计需求与产品迭代周期中的复杂运算问题; 在这套运算机制中, 我们建立了可适配影像|动态|文本信息|以及不同平台尺寸规格计算的复杂与极端问题。
同时也增加了Figma 与 Illustrator 协作关系的双适配机制。

The system provides a scalable logic for adapting imagery, motion, textual information, and multiple platform-specific formats, while also establishing a dual workflow between Figma and Illustrator to balance collaborative efficiency with precise visual control.



Brand Identity品牌视觉
E-Commerce-Design电商视觉
AD/CD:  Yimin Zhao|Jianwen Cui
D:  Weitao Yang|Liansheng Zhu |Pan Jianan
CEELIKE China|U.S. | 2025

Brand Identity品牌视觉
E-Commerce-Design电商视觉

我们为服饰品牌美力城,制定了一套可循环计算的电商网格系统规范, 贴合国内电商平台日常频次极高的设计需求与产品迭代周期中的复杂运算问题; 在这套运算机制中, 我们建立了可适配影像|动态|文本信息|以及不同平台尺寸规格计算的复杂与极端问题。 同时也增加了Figma 与 Illustrator 协作关系的双适配机制。

For Merrycheng, a fashion brand, we developed a repeatable computational grid system for e-commerce communication, designed to support the high-frequency output demands of China’s digital retail platforms and the complex layout calculations involved in fast-moving product iterations.

The system provides a scalable logic for adapting imagery, motion, textual information, and multiple platform-specific formats, while also establishing a dual workflow between Figma and Illustrator to balance collaborative efficiency with precise visual control.

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