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GENGGENG

这个深受喜爱的角色不仅通过表彰优秀员工来激励团队,而且还获得了广泛的赞誉。
This Beloved Character Not Only Energized The Team By Recognizing Outstanding Employees But Also Garnered Widespread Praise.


CD:
Jianwen Cui
Yimin Zhao

TEAM:
Linqing Yang

Brand Identity品牌视觉,

Creative Direction艺术指导

帮助蕉内雇主品牌针对双十一员工激励, 以蕉内的IP梗梗想象塑造了蕉内梗梗奖杯的形象。蕉内的IP形象深得人心, 在品牌团队内部激励杰出的员工的同时, 也收获了许多好评。


To motivate employees for the Double Eleven shopping festival, Bananain's employer brand leveraged its popular IP character, Geng Geng, to create the "Bananain's Geng Geng Trophy." This beloved character not only energized the team by recognizing outstanding employees but also garnered widespread praise.

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