DEKI BREW
We aspire to break away from conventional design and grid perceptions, establishing a connection and resonance with the young consumer base.
我们渴望摆脱传统的设计和网格观念, 与年轻的消费群体建立联系和共鸣。
DEKI BREW
上气精酿
深圳
2021
Award360° 2021
Hiiibrand 2021
上气精酿
深圳
2021
Award360° 2021
Hiiibrand 2021
什么是年轻人喝的啤酒品牌？上气可能会是一个答案。斜杠的年轻人标志、向上的积极感和更加轻松的设计体验，是我们想要塑造的上气的品牌及包装形象。在整个品牌和包装的版式体系上，我们希望能够打破对传统设计和网格的固有认知，以此方式建立起品牌与年轻消费群体的连接和共鸣。
The beer brand "Deki" might be a choice for young people. With its forward slash symbol representing youth, a positive upward vibe, and a more relaxed design experience, we aim to shape the brand and packaging image of Deki. In the entire layout system of the brand and packagin
The beer brand "Deki" might be a choice for young people. With its forward slash symbol representing youth, a positive upward vibe, and a more relaxed design experience, we aim to shape the brand and packaging image of Deki. In the entire layout system of the brand and packagin