Brand Identity品牌视觉
Packaging包装

什么是年轻人喝的啤酒品牌？上气可能会是一个答案。斜杠的年轻人标志、向上的积极感和更加轻松的设计体验, 是我们想要塑造的上气的品牌及包装形象。在整个品牌和包装的版式体系上, 我们希望能够打破对传统设计和网格的固有认知, 以此方式建立起品牌与年轻消费群体的连接和共鸣。

The beer brand "Deki" might be a choice for young people. With its forward slash symbol representing youth, a positive upward vibe, and a more relaxed design experience, we aim to shape the brand and packaging image of Deki. In the entire layout system of the brand and packagin